Meta elements are HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.

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A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.

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PageRank is a link analysis algorithm, named after Larry Page,[1] used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.

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Web placement should be one of your top concerns if your company has an online presence. It's no longer enough to merely have a website. You've got to actively promote that website to attract visitors. The Internet is full of countless destinations. Your website has to stand up and announce its presence in order to be noticed.

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